RD, previously Ruba Digital, is an Islamic Shariah based nationwide Retail Chain Network of 170+
outlets spanned across 130 cities that
provides products on Easy Monthly Installments. Our Installment Services known as, Mustafed Islamic Facility, is founded on the
Islamic principles of Riba Free business and commerce.
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The most important aspect of RD’s HP business is its compliance with Islamic Shariah and Riba
Free Facility. We are proudly the only
electronics retailer in Pakistan that provides consumers, access to a host of brands and their products through Easy Monthly
Installments while having our sales practices, operations and business foundations governed by Islamic principles.
With an established HP business in place, RD has extended its services towards cash retail and
has diversified its vast branch network
in offering everyday low prices on products in all its categories. In doing so, we have inaugurated a number of premium brand stores in
Lahore & Multan with more in the pipeline.
To work with in the sharia principles of finance and business.
To create a strong value addition chain and a dependable sales
channel across Pakistan.
To promote HSE* as an integral part of our business with a
commitment to upgrading living standards in each household
To endeavor every day to serve our internal & external
customer in a professional & courteous manner.
To remain steadfast to our customers; quality of services &
efficient supply chain. Signifying team integrity, team work &
being a good citizen.
To aspire towards greater heights through diligence, team work
and win-win relationships with our customers, brand partners,
employees and investors.
Integriy & Trust
Creativity & Innovation
Our vision is to make it easier for hardworking Pakistani’s
to upgrade their lifestyles and enjoy the luxuries of life at
an affordable cost.