Ruba Digital is the sister concern company of JW SEZ Group. We are the Largest Retail chain of electronics and other durable goods. Our plan is to expand our retail network across Pakistan and give benefit to our customers in terms of quality products, best services and relaxation in payment thorough offering hire purchase system. (RD) is coming up with a new idea of selling installment plans online. RD Primary idea is to keep our valued customers on a long-term basis by providing a high level of services along with an economical installment plan offered for a term of 3, 6, 9, 12 or 18 months. Our Installment Plan is verified and approved by Islamic Shariah board to create an interest-free (RIBA free) relationship between the customer and Ruba Digital.
We are the Largest and Fastest Growing electronic multi-brand retail chain network in Pakistan. we are offering a wide range of finest consumer electronics with the option ''Buy now and pay later''. We offer these services under the Islamic facility framework and riba free facility.
- 12 Billion Revenue
- +1200 Employees
- +185 Stores
- +20 Brands
''To be recognized as a leading professional & comprehensive sales driven company, focused primarily in suburb areas, cities & towns across Pakistan''
Our core objective is to provide retail, trading & HP services for our brand partners
Our Mission1- Our mission is to cater to customers from all walks of life and provide them with the best possible services at the best price.
2- To make the products affordable for everyone; abide by the Islamic financing framework and offer Riba free financing.
3- Through integrity, reliability, proactive approach & transparency; we wish to establish ourselves as the market leaders.
4- To achieve operational excellence in supply chain management thus making us competitive in the market.
5- To facilitate customers from all walks of life by offering financing based on the Islamic framework.
6- To constantly strive to raise the standards of customer services by providing them solutions as per their requirements.
7- To become a corporate citizen by having a strong focus on our responsibility towards society and the environment.
Integrity & TrustShariah-compliance, integrity, professionalism, innovation, service, excellence and social responsibility.
Team BuildingCommitted, motivated and professionally trained employees who are empathetic to their customers’ needs.
Conflict ManagementA professional, well-established and determined business that endeavors to be an extremely loyal and dependable business partner and is committed to offering comprehensive value-based Shariah-compliant installment solution.
Customer FocusOur relationships are long-term. We recognize and value our customers’ needs above all and strive to ensure their fulfillment.
Director's MessagePakistan's Retail sector Appears to have grown at an accelerated pace and number of brands is emerging on very quick pace providing a complete platform for perfect competition in the market.
It is our Vision to help create an environment in which customer can get every top electronic brand under one roof with customer-oriented services which are continually reviewed and modified to respond to changes as we work achieve the "ultimate" level of customer services.
Group GMO MessageSince our inception in 2013, we have become the fastest growing and proved to be No.1 Electronics retail network across Pakistan with the establishment of over 185 outlets in the period of just 5 years. we are following guidelines of Islamic sharia endorsed by Jamia Banaria Karachi and Meezan Islamic Bank and all operations are closely reviewed by Meezan Bank Sharia Department.
We have a professional team of market leader personalities and we believe that teamwork plays a vital role in one organizational growth.Proud being part of JW SEZ Family.